SPEAR

A strategic insights agency for brand builders.

We help brand builders discover a deep understanding of their customer through strategic brand listening.

WE EXPLORE
We are cultural explorers with 20 years experience helping marketers build healthy, resilient brands by providing deeply empathetic and creative face-to-face research into the brand relationship, customer experience, and category culture.

WE REVEAL
We are able to reveal the human truths that drive behavior by accessing the deeper layers of meaning, emotion, and sensation that are encoded into the brand relationship - the unconscious emotional drivers and contextual behavior.