SPEAR

A strategic insights agency for brand builders.

SPEAR is a consumer research & brand strategy partner with 20 years experience helping marketers across categories discover a deep, intuitive understanding of their customer and their brand.

STRATEGIC BRAND LISTENING is the exploration of the four layers of customer experience to uncover emotional & behavioral insights that builds brands:

> Core Category Motivations

> Personal Brand Relationship

> Real Product Experience

> Emerging Cultural Meanings