We are listeners.
Our expertise is in contextual & creative consumer exploration.
We help brand builders discover an intuitive understanding of their customer and brand through creative face-to-face research into the product experience, brand relationship and category culture.
We are seekers.
Through depth interviews, group discussions, and contextual observation, brand listening explores the four layers of customer experience:
CORE CONSUMER MOTIVATIONSEMERGING CULTURAL MEANINGSLIVE PRODUCT EXPERIENCEPERSONAL BRAND RELATIONSHIP
By focusing on unconscious associations & cultural observation, brand listening provides unique access to the motivations and meanings that drive behavior and shape the customer experience.