CLIENT TESTIMONIALS
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“Peter is a truly exceptional ethnographer. if you are looking for BREAKTHROUGH & DEEP CONSUMER UNDERSTANDING, not just the same ole same ole “consumers feel like a better mom when they.....”, then Peter is your man. he combines wicked intelligence with empathetic listening and a super power to get people to reflect and openly share......AND he links the consumer understanding with business insight. i will personally hire Peter for any project requiring deep consumer knowledge.”
Suzanne Senglemann, Chief Growth Officer, Lundberg Family Farms
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“It was an absolute pleasure working with Peter. He is professional, authentic, courteous, and kind. He is also an exceptionally skilled ethnographer! Peter’s innate ability to be genuinely present and engaged with people helped us to gain insights into our current and potential consumers. Peter has a deep empathy for others that invites people to share real and meaningful feedback. His intuitive grasp of human behavior goes beyond surface-level observations, allowing him to uncover the underlying factors that drive consumer decisions. He also possesses an extraordinary ability to distill these complex motivations and mindsets into a simple and actionable framework. I highly recommend Peter to anyone looking to understand their consumers better and see where their brand fits with their consumers’ needs.”
— maude manoukian, Chief Community Officer at Forager Project
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“Peter is scary good! The entire team was blown away by the depth of understanding of our domain he came to in just a couple of days. This is more so impressive given that we’re a deep tech product, catering to developers, founded by developers, and communicated very technically (to a fault), all the while being in the very new and dynamic blockchain space. Peter ran a clean and professional process and did an excellent job of listening to us ramble on and extracting a very elegant, coherent, and powerful message for the company.”
— Andrej Bencic, Co-Founder & CEO at Tenderly, a blockchain infrastructure company
THAT BUSINESS OF MEANING
THAT BUSINESS OF MEANING
Every Friday morning, I share the most interesting links from the week at the intersection of human understanding, business and culture.
Every Monday morning, I share a conversation with someone I want to get to know.